Impact Communications - Communications - National Fishing Week - A Nation of Anglers

Communications – National Fishing Week – A Nation of Anglers

We were tasked with creating a comprehensive promotional campaign for the Canadian National Sportfishing Foundation’s flagship event, National Fishing Week.

In 2017 we launched “A Nation of Anglers” to tie in with Canada’s 150th Anniversary. In 2018 we built on this theme and encouraged Canadian’s to “Join the Tradition.”

Challenge

To encourage a diverse demographic to try fishing for the first time or the first time in a long time.

Approach

We built on the momentum of previous campaigns by featuring the emotional component of fishing in Canada. We wanted to appeal to a broad audience by capitalizing on the cozy, nostalgic aesthetic that is currently trending in social media. This was then applied to all facets of the campaign, from Facebook, YouTube and Twitter, to Google AdWords, broadcast television, print advertising and radio.