Impact Communications - Social Media Campaign - Peterborough

Social Media Campaign and Media Buy – My COVID Champion

Curve Lake First Nation, Hiawatha First Nation, the City of Peterborough and Peterborough County teamed up to thank local heroes who had made a difference locally during the COVID-19 pandemic. They held a nomination-based contest which was promoted on both traditional and social media using the hashtag #MyCovidChampion. The campaign required the creation of digital ads and a comprehensive media buy.

Challenge

To create a comprehensive “thank-you” campaign which would recognize specific groups and individuals, while also promoting a nomination process for a giveaway.

Approach

We helped manage the launch and execution of the campaign, focusing on compelling visual creative, first-person storytelling, a comprehensive media buy across diverse platforms, and local engagement on social media.