Content Creation – Ministry of Natural Resources

We were contracted by the Ministry of Natural Resources and Forestry to promote their Learn to Fish initiative. A secondary goal was to increase the sale of Ontario fishing licences. The project included of custom content creation, media outreach, and influencer engagement.

Content Creation. Photo by GoFish Ontario. Content Creation. Infographic by

To increase participation in Learn to Fish events with a special focus on urban families and New Canadians.
We partnered with influencers who had a loyal following within the ascribed demo, and customized easily shareable content. By doing so, we were able to create a narrative that had lasting value.
Project Type
Impact Communications
  • Content Creation
  • Infographic
  • Influencer Engagement
  • Native Advertising
  • Media Buys and Press Release