Ministry of Natural Resources

We were contracted by the Ministry of Natural Resources and Forestry to help promote their Learn to Fish initiative and conduct an organic media outreach campaign highlighting the benefits of purchasing a fishing licence.

To increase participation of urban families with children under 18 -- with a specific focus on new Canadians -- in the Learn to Fish Program and its events.
We partnered with influencers who had a loyal following within the ascribed demo, and customized easily shareable content. By doing so, we were able to create a narrative that had lasting value.
Project Type
Agency: Impact Communications
  • Infographic
  • Influencer Engagement
  • Native Advertising
  • Media Buys and Press Release