Ministry of Natural Resources

We were contracted by the Ministry of Natural Resources and Forestry to help promote their Learn to Fish initiative and conduct an organic media outreach campaign highlighting the benefits of purchasing a fishing licence.

Challenge
To increase participation of urban families with children under 18 -- with a specific focus on new Canadians -- in the Learn to Fish Program and its events.
Approach
We partnered with influencers who had a loyal following within the ascribed demo, and customized easily shareable content. By doing so, we were able to create a narrative that had lasting value.
Project Type
Communications
Team
Agency: Impact Communications
Products
  • Infographic
  • Influencer Engagement
  • Native Advertising
  • Media Buys and Press Release