National Fishing Week 2018

Each year we are tasked with creating a comprehensive promotional campaign for the Canadian National Sportfishing Foundation’s flagship event, National Fishing Week.

In 2017 we launched “A Nation of Anglers” to tie in with Canada’s 150th Anniversary. In 2018 we built on this theme and encouraged Canadian’s to “Join the Tradition.”

Challenge
To encourage a diverse demographic to try fishing for the first time or the first time in a long time.
Approach
We built on the momentum of previous campaigns by featuring the emotional component of fishing in Canada. We wanted to appeal to a broad audience by capitalizing on the cozy, nostalgic aesthetic that is currently trending in social media. This was then applied to all facets of the campaign, from Facebook, YouTube and Twitter, to Google AdWords, broadcast television, print advertising and radio.
Project Type
Visual
Team
Agency
Impact Communications
Creative Direction
Impact Communications
Writing
Impact Communications
Photography
Jessica Melnik
Filmography
Jeremy Kelly and Rob Viscardis
Post Production
Rob Viscardis
Voice
Bob Bavnani
Products
  • Custom Photography
  • Print ads
  • 60, 30 and 15 second video PSAs for broadcast and social media
  • Targeted YouTube and Google Ad campaigns
  • Social media content creation and management
  • Media contests and giveaways
  • Traditional media marketing and PR