Radio Ad – The Staffing Connection – We Need People

Peterborough Radio Ad for The Staffing Connection – Creative by Mike Melnik – Impact Communications

The Staffing Connection needed to accommodate a constantly evolving directory of job positions while also staying fresh and relevant in a competitive marketplace. They tasked us with creating a fresh campaign that would catch the attention of of job-seekers and serve as a branded template for future projects.
In order to make the ads stand out while also conveying the necessary information, we decided to take a humorous approach. We used a well-known voice to do the read, and used creative editing to set the spots apart from more traditional-sounding radio creative.
Project Type
Client: The Staffing Connection
Agency: Impact Communications
Voice: Jay Sharp
  • Radio Ad