Social Media Campaign and Media Buy – My COVID Champion

Curve Lake First Nation, Hiawatha First Nation, the City of Peterborough and Peterborough County teamed up to thank local heroes who had made a difference locally during the COVID-19 pandemic. They held a nomination-based contest which was promoted on both traditional and social media using the hashtag #MyCovidChampion. The campaign required the creation of digital ads and a comprehensive media buy.

To create a comprehensive “thank-you” campaign which would recognize specific groups and individuals, while also promoting a nomination process for a giveaway.
We helped manage the launch and execution of the campaign, focusing on compelling visual creative, first-person storytelling, a comprehensive media buy across diverse platforms, and local engagement on social media.
A sample of a digital banner ad which reads: who is your COVID Champion? Share their story on Facebook, Twitter, or Instagram using #mycovidchampion. You and your hero could each receive a $250 gift from local businesses.
Sample social media ads
Project Type
Impact Communications
Media Buy
Mike Melnik
Design and Editing
Jessica Melnik
  • Media Management
  • Creative Direction
  • Digital Ads
  • Radio Ads
  • Video Ads