Awareness Campaign – Peterborough Public Health – COVID-19

A partnership between Peterborough Public Health, the City of Peterborough and Peterborough County was formed to address the ongoing COVID-19 pandemic. We were tasked with creating and communicating important messages during the worst of the pandemic. The main objectives of the campaign were to educate the public about about the pandemic, the benefits of public health measures, and to encourage compliance. The constantly evolving, unprecedented crisis required clear, community-focused, positive messaging that connected with Peterborough and County residents.
We used 5 methods to communicate the required messages: radio and TV public service announcements, online ads, out-of-home advertising, and print advertising. Because filming in-person wasn't always possible, we relied on stock imagery and footage, voice-overs, clear copywriting, and animated graphics.
Project Type
Communications Manager (Peterborough Public Health)
Brittany Cadence
Assistant to the Mayor (City of Peterborough)
Ashley Webster
Manager, Communications & Strategic Initiatives (Peterborough County)
Karen Lynch-Jopling
Media Buy
Mike Melnik
Production and Audio Engineering
Mike Melnik
Creative Direction, Design and Video Editing
Jessica Melnik
Kate Suhr
  • Creative Direction and Copywriting
  • Media Relations
  • Video for TV and Social Media
  • Print Advertising
  • Digital Advertising
  • Radio Public Service Announcements