3 Reasons Traditional Media is Still Important
There is a misconception that the newest, most interesting forms of communication are always the best. But there is a lot of evidence that traditional media should still be an important part of your marketing strategy.
While we are excited about modern methods of advertising and all the creative opportunities they present, we can’t forget things like print, TV, and radio. Many of our clients are surprised at how affordable and effective they really are!
Here are just a few reasons why we still refer our clients to traditional forms of advertising. And if it seems too daunting, we can help facilitate media buys too!
People stick with what they know. Traditional media is familiar to many people, specifically seniors. In fact, 9 in 10 Canadians over 70 still subscribe to cable TV. Is your target demographic still using conventional tools to consume information? You’re missing out on huge returns if you neglect it.
Traditional Media is a cornerstone platform
A 2018 Nielsen study showed that the number of people consuming traditional advertising has stayed the same. While platforms like Instagram, TikTok and YouTube encourage innovative marketing, familiar avenues like TV, radio and print still hold considerable weight. Traditional media helps ground your brand and give it legitimacy, forming a foundation of brand recognition you can build on.
Most advertising is viewed with a critical eye. However, long-established forms tend to be consumed with slightly less cynicism. This is especially so in smaller markets. By advertising on local media, you reach local clients and develop a form of reciprocal trust.
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